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OBLIC STUDIO
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UZINA DE PIZZA

Fresh, bold, and authentic that’s what Uzina de Pizza is all about.
A rebranding of Constanța’s favorite pizza spot, which we’ve been lucky to enjoy on every visit.

Now making a statement with a fresh new identity and a brand-new location, Uzina de Pizza turned to us to help shape this exciting chapter. We partnered on both their brand identity and interior design bringing their voice, values, and vision to life.

Uzina de Pizza’s visual direction blends modern-chic sophistication with a playful twist, creating a brand that’s both striking and approachable. At the core is a bold, custom logotype with a melted effect a nod to gooey cheese and artisanal pizza. This standout typography reinforces the brand’s irresistible offerings while sparking conversation and recognition.

Balancing refinement with fun, the result is a stylish, welcoming identity that leaves a lasting impression across every touchpoint from packaging to space, and everything in between.

Project Team :

Turkia Sahloul

Stefan Prigoreanu

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